Our philosophy around food is really quite simple. We never suggest that you try fad diets or introduce pills or potions that will give you instant results and provide miracle cures. There really is no such thing!
We believe in a ‘JERF’ philosophy. Just . Eat . Real . Food!
What do we mean by REAL food? Real food is a food that hasn’t been processed, changed or adapted by food production companies. Real food is as nature intended it to be. Many ‘food’ producers use a range of substances in their products including antibiotics, hormones, preservatives, pesticides, herbicides, artificial colours and flavours. No wonder so many people have gut health problems!
We will give you the tools and knowledge to be able to JERF! We hope to empower you to be able to make wise choices for your body and to be able to sustain the changes you make long term. We encourage you to listen to your body and to learn which foods suit your unique make-up. After all, there is no “one-size-fits-all” method when it comes to fueling your body.
While weight loss may be a welcomed side effect of eating real and organic food products, our primary goal is not to have you lose weight. There are many diets and programs out there that are designed to help you lose weight, but as soon as you ‘stop dieting’ you gain all the weight back again, and then some! We truly believe that if you focus on health, healing the gut and nourishing your body with REAL food and organic food products, the weight inevitably sorts itself out.
We see food as a fuel. Even more importantly, we see food as being the number one tool you can use to create vitality and abundant health. We believe that once you get the food right, a lot of other areas of your health and wellbeing easily fall into place. We are committed to helping you achieve your health goals and we see food as a simple yet powerful tool that will help you get there.